The prospective developer who hopes to transform the dilapidated Atlantic Wire industrial site into a "live, work and play" community says the project will attract a demographic that Branford needs – young upscale professionals.
Developer Robert H. Smith Jr. said the average age in Branford is 49, but the average age statewide is 39. "You're missing this demographic in your community," Smith said during a public hearing Thursday at the Planning and Zoning Commission (P&Z).
Smith, pictured at right above, is targeting the Atlantic Wharf project at millennials—young professionals in their early 30s, which comprise a large portion of the population nationwide. "Branford is exactly what they want—a walkable, safe, livable town where they can be part of the community."
Smith, CEO and founder of the Metro Star Properties LLC in Milford, hopes to remediate the industrial site and build 205 apartments, several restaurants and retail businesses. The site is pivotal because of its location near the Town Center, the Branford River and the Shoreline East Train Station.
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By: Diana Stricker for Branford Eagle | Photo Credit: Diana Stricker
Why Millennials Choose Connecticut Coastal Living
The Atlantic Wharf project represents a new model for Connecticut coastal communities – creating vibrant, mixed-use developments that attract young professionals seeking authentic community experiences. Unlike sterile suburban complexes, this "live, work and play" concept offers the walkability and community integration that millennials value.
With proximity to the Shoreline East Train Station, residents can easily commute to New Haven or New York City while enjoying Branford's coastal charm and small-town community feel.
Metro Star Properties has a proven track record of creating luxury apartment communities that serve diverse demographics across Connecticut. From our established Milford properties to our downtown New Haven developments, we understand what millennials seek in luxury living.
The Atlantic Wharf vision extends beyond housing to create a true community hub where residents can live, work, and play without compromising on luxury or convenience. This approach addresses the demographic gap identified in Branford, bringing young professionals who will contribute to the local economy and community vitality.